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RESUME

EXPERIENCE

Social Media & Communications Intern

Division of Student Affairs Communications at California State University, Long Beach (CSULB)

July 2022 - August 2023

  • Researched and integrated digital marketing strategy for Student Affairs’ Instagram, expanding audience by 54%

  • Filmed and edited multiple Instagram Reels, with projects comprehensively achieving 85k+ impressions

  • Pioneered internal research for 40+ Student Affairs departments and programs 

  • Drafted bi-weekly newsletter sent to 20,000+ community members

  • Supported communication efforts between Student Affairs team and corresponding services

  • Managed social media content calendar, aligning content with brand identity and goals

  • Collaborated with Student Affairs’ Communications Director to develop social media and communication strategy with frameworks of diversity, equity, inclusion, and accessibility

  • Co-coordinated and co-led internal Student Affairs social media presentation with 35+ participants from 20+ campus departments

Social Media Intern 

Communication Studies Department at California State University, Long Beach (CSULB)

August 2021 - May 2022

  • Designed and developed social media campaigns centered around the Communication Studies Department for Twitter, Instagram, LinkedIn, and Facebook 

  • Tracked Twitter analytics over a six-month period, increasing audience by 10%

  • Analyzed Instagram analytics over a six-month period, achieving an increase in engagement rate upwards of 200% 

  • Expanded Instagram follower count by 10% 

  • Fostered strong relationships with the department and their audiences through strategic communication

Director of Public Relations

Student Communication Association (SCA LBSU)

August 2021 - May 2023

  • Designed social media graphics and developed engaging captions

  • Launched Slack social channel to advance two-way communication with organization members 

  • Managed four social media channels including Instagram, Facebook, LinkedIn, and Twitter 

  • Revamped brand kit and graphic standards for all social media channels 

  • Collaborated with executive board to facilitate active communication strategies

Public Relations Ambassador

Student Communication Association (SCA LBSU)

January 2021 - August 2021

  • Monitored Twitter and Facebook channels and their respective analytics

  • Co-coordinated social media posts and captions, leading to an increase in audience size of 15%

  • Assisted Public Relations Director with various organizational tasks

EDUCATION

California State University, Long Beach

Bachelor of Arts in Communication Studies and minor in Public Relations

August 2019 - May 2023

  • GPA: 3.50 – Cum Laude Honors

  • President’s Honors List | Dean’s Honors List (6x) 

  • California Dispute Resolution Program (DRPA) Mediation Certificate 

  • Outstanding Minor in Public Relations – CSULB Department of Journalism & PR Award 

  • Member of Public Relations Society of America, Long Beach (PRSSA LB)

  • Student of the Month at Student Communication Association (SCA LBSU)

  • Outstanding Beach Teamer at Associated Students Inc., (CSULB ASI)

VOLUNTEER

Peer Tutor

Communication Studies Department at California State University, Long Beach (CSULB)
 


 

  • Supported communication studies students with academic studies through active listening, public speaking, interpersonal communication, and intercultural communication

  • Collaborated with COMM Peer Mentor/Tutor team of 10+ students to cultivate a positive work and learning environment

  • Represented COMM studies department and community

SKILLS

  • Canva

  • Adobe Express

  • Trello

  • Slack

  • Microsoft Suite

    • Microsoft Word

    • Microsoft PowerPoint

    • Microsoft Excel

    • OneDrive

  • Google Suite

    • Google Docs

    • Google Slides

    • Google Sheets

  • Wix

  • Zoom

  • Social Media

  • Communications

  • Public Relations

  • Dispute Resolution

  • Mediation

  • Fluent in Tagalog

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